Managed Online Advertising & Marketing
Specializing in managing online ad campaigns across platforms such as Facebook and Google Ads, the focus is always on staying updated with the latest strategies and guidelines. The integration of AI tools into the process enables the rapid creation of effective campaigns, offering a competitive edge in pricing compared to larger agencies. With a variety of packages, from starter to premium, there’s a tailored solution available for businesses of any size, aiming to maximize the impact of online advertising for brand growth.
Monthly Managed Google Ads Campaigns
6-Month Strategies for Businesses of All Sizes and Stages
I stay updated with the latest Google Ads trends and guidelines, ensuring every campaign I manage is optimized for the best possible performance and ROI. Whether you’re just starting out or looking to expand, I can scale campaigns to suit your specific needs and budget, making online advertising straightforward and successful.
Monthly Managed Facebook & Instagram Ad Campaigns
Capture More Leads & Sales
I offer flexible, no lock-in 6-month plans for Facebook and Instagram campaign management, catering to both small and large businesses. By applying core marketing principles, I focus on achieving higher conversion rates at a lower cost, ensuring your advertising budget delivers maximum value and impact. Whether you’re just starting out or looking to boost your social media presence, my tailored strategies are designed to meet your unique business needs without any long-term commitment.
Beyond Direct Ads
Implementing More Effective Marketing Strategies
Value Based Marketing Strategy
I go beyond traditional direct ads, focusing on advanced marketing strategies for your business. One of these focuses on providing free value to potential customers and capturing contact information in return. This approach warms them up and builds trust, paving the way for a highly persuasive offer that leads to higher conversion rates. Beware of the cowboys in this industry who will just load up generic direct ads with no real impact and poor conversions. Get it done properly, reach out to me today to discuss how this strategy can be made to work for driving new sales or leads for your busienss.
Keyword Driven Ad Campaigns
Utilizing Google keyword tools, I create a weighted keyword list tailored to your business industry. From this list, product or service offering groups are formed, with individual ads crafted for each group. The ad copy also integrates relevant keywords to maximize conversions. Unlike many others who deploy generic ads within poorly organized campaign structures, I ensure precision and effectiveness in every campaign. Choose Ad Impact for proper execution, sustainable growth, and cost-effective advertising in the long run. Call or email Dave today to discuss your specific advertising needs.
Managed Google Ad Plans
Launch Your Success With Flexible Advertising Plans
In managing Google Ads campaigns, I navigate through a 2-3 month ‘learning phase,’ influenced by factors like cost-per-click, industry dynamics, competition, and your ad budget. During this critical period, I personally undertake adjustments to ad groups and content to refine spending efficiency and ROI. I perform essential revisions at the end of each month for the first three months, understanding that gathering impactful data from Google is a gradual process that ultimately leads to significant savings in ad spend efficiency.
My services are billed monthly in advance, providing you with the flexibility to cancel at any time. Your package includes basic ‘thank you page’ conversion tracking and the integration of Google Analytics with your Google Ads campaigns, ensuring a seamless data flow. Additionally, should your campaign need expansion, I can add extra ad groups starting at $85 per group. With Google Ads constantly evolving, especially with new AI integrations and updates in keyword strategies, I ensure your campaigns remain cutting-edge.
The initial daily ad spend often depends on the average cost-per-click in your industry
and the level of competition, which keep in mind, varies significantly.
Starter Package
FOR SMALLER START UPS
Duration: 6 Months
Billed Monthly In Advance
Daily Spend Range: $10-20 per day
First Month
- Campaign Setup Fee: $650
-
Ad Management Fee for 1st Month: $390
Includes setup of up to 2 separate targeted campaigns.
Each campaign will have 4 ad group targets, total 8 ad groups.
Months 2-6
-
Monthly Ad Management Fee: $340 per month
Ongoing campaign and keyword revisions, ad copy optimization..
Basic performance reporting included. - Additional Costs: Your daily ad budget paid directly to Google.
Total Cost for 6-Month Starter Campaign (excluding daily ad spend):
Premium Package
FOR LARGER COMPANIES
Duration: 6 Months
Billed Monthly In Advance
Daily Spend Range: $20-100+ per day
First Month
- Campaign Setup Fee: $990
-
Ad Management Fee for 1st Month: $760
Includes setup of up to 4 separate targeted campaigns.
Each campaign will have 32 ad group targets, total 16 ad groups.
Months 2-6
-
Monthly Ad Management Fee: $560 per month
Ongoing campaign and keyword revisions, ad copy optimization.
Advanced performance reporting included. Bi-monthly meetings. - Additional Costs: Your daily ad budget paid directly to Google.
Total Cost for 6-Month Starter Campaign (excluding daily ad spend):
Call Dave To Discuss The Right Plan - 0800 639 533
Managed Facebook Ad Plans
Facebook & Instagram Advertising Growth Packages
Facebook ads achieve their best performance through frequent rotation, as click-through rates often start to wane after a fortnight. This is why a strategic ad rotation approach is pivotal to maximizing your ad investment, ensuring you get the most value and maintain effective exposure to your audience. Ad creatives that have shown success in past campaigns are strategically recycled for future rotations, extending their lifecycle and efficacy. Our billing is on a monthly advance basis, offering you the flexibility to cancel whenever necessary.
Additionally, we can create royalty and copyright free image assets for your campaigns. I now use AI tools to reduce costs to my clients, enhance your ad visuals and deliver faster overall campaign set up and management.
Starter Package
FOR SMALLER START UPS
Duration: 6 Months
Billed Monthly In Advance
Usual Daily Spend: $10-20 per day
Monthly Costs Go Down Over The Cycle
First Month: $695
- Market Analysis: Research your target market and audience. Liaise with clients to understand their target demographics better. Identify top keywords for ad content using Google keyword tools.
- Setup: Initialize the Meta advertising dashboard and campaign structure. Install website and Facebook pixels for retargeting and audience list building.
- Ad Creatives: Launch 4 ad creative designs (highlighting primary benefits variations) to run for 2 weeks.
- Week Two: Introduce 4 new ad creative designs, leveraging insights from the previous campaign to pinpoint effective strategies and produce more variations in line with those themes.
- Month-End Analysis: Identify superior performing themes, marketing angles, and calls-to-action for the upcoming month's ad rotation.
Month 2: $490
- Launch 4 ad creative designs (exploring new theme variations) to run for 2 weeks.
- In the second week, add 4 ad creative groups, utilizing insights from prior campaigns to identify and replicate successful strategies.
Month 3: $490
- Introduce 4 ad creative designs (investigating new theme variations) for a 2-week run.
- In week two, add another 4 ad creative groups, again building on insights from the previous campaigns.
- Incorporate retargeting audience users.
Month 4-6: $250 per month
- Implement the top-performing ad creatives from the past three months in a 'second showing' rotation, concentrating the ad spend on these proven creatives.
- Launch 3 retargeting ad creatives (addressing objections, offering urgency/coupons, and showcasing social proof).
Total Cost for 6-Month Starter Campaign (excluding daily ad spend):
Premium Package
FOR SMALLER START UPS
Duration: 6 Months
Billed Monthly In Advance
Usual Daily Spend: $10-20 per day
Monthly Costs Go Down Over The Cycle
- This package offers everything included in the standard package but doubles the ad volume, providing 16 ad variations monthly. Monthly promotions are also a part of this package.
- The structure mirrors the standard package to ensure the best value for the ad spend
- It's tailored for medium to large businesses with a digital advertising budget of $1200 or more monthly.
- Regular monthly updates on results with comprehensive data reporting at the end of 6 months. We'll spotlight and present the top-performing ad creatives, supported by data, enabling you to utilize them across other marketing platforms.
- Month-End Analysis: Identify superior performing themes, marketing angles, and calls-to-action for the upcoming month's ad rotation.
Total Cost for 6-Month Starter Campaign (excluding daily ad spend):